AIG Technology
City
Pereira – Colombia
The Challenge
AIG was born as a result to the constant demand for technology and the growth of a booming market, so the business opportunity was clear from the beginning making important agreements to offer the best products to customers.
As it happens in several industries when demand for technological products increases, the offer skyrockets so it is important to create a solid brand that attracts and seduces the users with a company that supports them and offers them the best.
Concept and brand
building
To start the initial idea we thought about how technology changes our lives and how much we are connected, from the first moment we wake up until we go to bed, so the tagline “dale play a tu vida” (press play to your life) was born.
The waves refers to the energy and connectivity between us and the world around us, the vibrant colors make it transmit power and futurism implemented with the dark blue that generates very intense contrasts and the “play” that connects us with the beginning of everything.
Everything starts with a play
Turn of the play button to be part of the logo as the letter A.
Choice of typeface Jensen pro, which is the first Roman typeface created for printing by Nicolaus Jenson.
Distance and body correction.
Vertical and horizontal alignment
Choice of the typeface Jensen pro, which is the first roman typeface created for printing by Nicolaus Jenson.
Distance and body correction.
Vertical and horizontal alignment.
Initial shape for the creation of the waves
Creation of center-to-controne waves
Irregular deformation of waves as a sign of movement
Integration of typography and shape
