Bogotá – Colombia
There´s a lot of pastry shops in the city, sometimes not only the product attracts attention, but also a brand that makes match with and bring customers to the business.
We have as a point of reference the story of French and Italian bakery and the artisan path to create the concept, we also want that this can be experienced from research, purchase, order and packaging.
Concept and brand
The inspiration for Jeronimo´s brand comes from the Italian tradition and its pastry, so it was decided to create the king of cakes in a friendly way and covering the whole experience of the brand universe, thus making from the time of ordering to delivery is a real experience.
The illustration and graphic elements were taken from the Italian culture research, together with the chromatic palette that the brand had been using for a long time to implement an eye-catching concept that would generate customer recall.