Onut – Healthy food
City
Bogotá – Colombia
The Challenge
Healthy food trends are being adopted by people who like to take care of themselves and eat healthy, so it is an industry in which few companies are positioned, making a growing business opportunity where it is important to attract the attention of these new targets and make them fall in love with our brand.
The important thing is that the consumer feels that we are the best option for a healthy lifestyle.
Concept and brand
building
The beginning of the concept was based on the function of the products, that is to give energy to consumers, so we chose to take advantage of the O of onut as a symbol of ignition and energy flow, also with the interaction of the On when consuming the brand’s products.
The chromatic palette was adopted through the main idea of the brand that is to be a healthy and natural product, so it was chosen to implement this green on and beige complement.
Construction compositional grid
Measurement of spaces, for a symmetrical development.
Implementation of the complementary element to capture the ignition.
Horizontal composition guides.
Direction of typography creation.
Horizontal composition guides.
Creation of the typography direction
Horizontal composition guides.
Creation of the typography direction
