Jeronimos – Cake shop
City
Bogotá – Colombia
The Challenge
There´s a lot of pastry shops in the city, sometimes not only the product attracts attention, but also a brand that makes match with and bring customers to the business.
We have as a point of reference the story of French and Italian bakery and the artisan path to create the concept, we also want that this can be experienced from research, purchase, order and packaging.
Concept and brand
branding
The inspiration for Jeronimo´s brand comes from the Italian tradition and its pastry, so it was decided to create the king of cakes in a friendly way and covering the whole experience of the brand universe, thus making from the time of ordering to delivery is a real experience.
The illustration and graphic elements were taken from the Italian culture research, together with the chromatic palette that the brand had been using for a long time to implement an eye-catching concept that would generate customer recall.
Design lines and sketch
Implementation of details and stylization of strokes.
Details and final color application
Final details and final color
Final details and final color
Main polychrome
Main polychrome
Security space between the isotype and the typography.
Safety space between typography and tagline
Kerning and tracking of typography and tagline
Main version of logo
Media reduction version
Low reduction version in brand uses and formats.
Security space between the isotype and the typography in horizontal version.
Space between the typography and the tagline in the horizontal version.
Additional element of the brand’s graphic universe for use in different formats and union to the main typography.
Additional element of the brand’s graphic universe for use in different formats and union to the main typography.
Additional element of the brand’s graphic universe for use in different formats and union to the main typography.
