Branding archivos - Fragtal Worldwide

Customer Journey Map: What is it and how to create one?

If customers are the core of your business, it's time to implement a successful Customer Journey Map. Find out how to do it and improve the experience from start to…

marcusrosannegra27 October, 2020

Branding Entrepreneurs

Learn how to identify your brand’s value proposition

There is no doubt that differentiation is a marketing strategy that companies use to distinguish a product from similar offers in marketplace. This can provide a competitive advantage in a…

marcusrosannegra17 December, 2019

Branding

The importance of the brief for your brand development

Some say that “Brief” comes from the military language used to define directions in a war strategy in which the main objective was to defeat the enemy. Now, in Branding,…

marcusrosannegra18 November, 2019

Branding Entrepreneurs

What should you take into account to create a logo?

Nowadays, due to the saturation of the market, it is very important that your users can differentiate you from other companies, but everything does not end there, you must create…

marcusrosannegra17 November, 2019

Branding

Naming: Complete guide to create your brand name

As a brand generates a link with a person and can do so simply with the name, man used language to name everything on the planet. The names are filled…

marcusrosannegra17 November, 2019