Teusaquillo
City
Bogotá – Colombia
The Challenge
The flower industry has evolved in recent years, offering a large number of new types of flowers and presentations, which gives the consumer several options to choose from for their celebrations.
With this in mind it is important to create an image that looks sophisticated, clean, premium and most importantly that conveys the emotion and passion that the brand puts into each of its products.
Concept and construction
building
In the first phase of design, several parts of the previous design were taken, one of them was the flower but it was edited to look open because the previous one showed an immature flower so it was redesigned to show it open which is more beautiful and significant.
The typography was created from scratch taking the concept and what we wanted to convey with it, taking some patterns from the previous design and we added the tagline boutique because we wanted to show the brand as a specialist in flowers.
Compositional grids for the creation of the typography.
Lettering typography proofreading
Kerning and tracking of the typography
Security space between the font and the tagline.
Compositional grid of the tagline
Tagline kerning and tracking
Vertical, diagonal and circular grids of the isotype composition.
Horizontal, diagonal and circular grids of the isotype composition.
Horizontal, diagonal and circular grids of the isotype composition.
