The challenge
The story of Marin Impresores began in 1967, once they acquired one of the first printing presses in Bogotá, after the merger Marin Impresores was born, which is a graphic arts company that has stood out for its tradition and product quality.
However, in recent years, has increased the number of printers in the city so we seek to highlight and present the quality of our processes and the history behind our tradition.
Concept and construction
branding
To begin the rebranding process, we take the same story as a starting point, taking us back to the 15th century with the printing revolution by Johannes Gutenberg, where he used “movable type”, initially wooden molds that he later filled with lead, to make each of the letters of the alphabet.
Being the first printing tests, the chromatic range was reduced to the color of the ink (black) and the color of the paper (beige), which gives us the color bases that will identify the brand.
Choice of typeface Jensen pro, which is the first Roman typeface created for printing by Nicolaus Jenson.
Distance and body correction
Vertical and horizontal alignment
Distance between types
Rounded typography ends
Typography reticle
Negative space filling
Distance between the main typeface and the tagline
Horizontal version of the logo
Vertical version
Font reduction to its representative M
Distance between the main source and the tagline
