Nowadays, due to the saturation of the market, it is very important that your users can differentiate you from other companies, but everything does not end there, you must create a powerful brand that connects emotionally and stands out from the competition.
For this to happen you must be clear that only the logo is not enough to create a successful brand, the logo is only what identifies you, but behind it must be the values, philosophy, objectives, value proposition and much more that make it unique and different.
Philip Kotler, is known as the father of marketing and if you want to learn more you can search about him and his concept of sales, especially marketing 4.0, which seeks to sell emotional experiences and services or products that satisfy a latent problem in the consumer.
